DIRECTOR’S TREATMENTS
More than 17 years in advertising, firstly as creative director, and later on, working as 1st AD in commercials & feature films and also as a photographer. I have fun in every director’s treatment, loving the challenge of finding the best, no surrender. Because of my experience,
I do understand what directors need and also I know what agencies and clients expect to see. So, let’s do it.
CREATIVE DEVELOPMENT
VISUAL RESEARCH
DESIGN & TREATMENT LAYOUT
GHOST WRITING / TRANSLATOR
Let’s talk
Let me know your approach to the treatment, your feelings and visual references. I take my notes and it starts the process…
Visual research
I start visual searching, following the briefing and some inspirations from the script. I share our first results with Director, for feedback.
Feedback
Now, it’s the time for a second round of visual research. Once we have the final selection, I start with the layout, totally customized.
Layout & final checks
I create our treatment layout with InDesign or Keynote, as you prefer. After fixing all the final checks, you receive a pdf & html version.
MAY I HELP YOU?
WE♥HAPPY DIRECTORS
Adam Johnson / Albert Saguer / Álvaro Brechner / Arnau Montanyes / Belén Capdevila / Benito Zambrano / Carles Mestres / Claudia Llosa / Daniel Monzón / Daniel Sánchez Arévalo / David Alcalde / DosCabezas / Edo Lugari / Fabrizio Mari / Greg Bray / Hypno / Imanol Ruíz de Lara / Jesús Plaza / Jordi Capdevila / Katja Brauer-Baratin / Lluís Freixa / Manu Portillo / Marc Pujolar / Mario García / Martin Rietti / Miguel Bueno / Pol Penas / Pol Rodríguez / Rafa Quinto / Rebeca Calle / Reca / Ricardo Inácio / Santiago Zannou / SAUNA / Toño Mayor / Uri Segarra & more…
WE♥HAPPY BRANDS
ADESLAS / AFFINITY / AMSTEL / ARÇELIK / AUDI / BANCO SANTANDER / BEZOYA / BURGER KING / DANONE / DGT / DEH / DETTOL / DIABALANCE / DUCATI / EL CORTE INGLÉS / EUROMILLONES / ESTRELLA GALICIA / FAGE / FERRARI / GREFUSA / H&S / HIPERCOR / HYUNDAY / HOLSTEN / ING / ISDIN / JAZZTEL / JOGOS SANTA CASA / JUGUETTOS / LACER / LENOR / LIFE / MINI / MUTUA MADRILEÑA / NESTLÉ / NESCAU / NESQUIK / NISSAN / ORANGE / PEDIASURE / PERSEN / PLÁTANO DE CANARIAS / PORT AVENTURA / RAIFFESEIN BANK / RANI / REPSOL / RICORÉ / RUA VIEJA / SAN PELLEGRINO / SANITAS / SANTAL / TERRA NOSTRA / TMB / TOYOTA / TRIVAGO / UBER / VANISH / VICHY CATALÁN / VINAMILK / VODKA ALASKA & more…

















let’s be water, my friend